Google Analytics (GA)

Web analytics is the measurement, collection, analysis and reporting of web data in order to understand website usage and optimize user experience.
Google Analytics (GA) is a free enterprise-grade web analysis service provided by Google, but its functions are as good as domestic paid web analysis services such as Ace Counter and Logger.

Google Analytics is 1. Free service; 2. Powerful functions (large amount of data, custom reports, segment analysis, additional data collection, fast processing speed); 3. Excellent user interface; 4. Solution scalability/integrity; 5. Continuous feature updates; 6. It has strengths such as being able to learn how to use online. (Source: Getting Started with Google Analytics – Why Use it )

Google Analytics Usage Statistics

According to Built With ( https://builtwith.com ) , which provides a web technology information profiler tool, as of April 2018, the number of global websites using Google Analytics is 39,898,129 , of which domestic sites using Google Analytics is 94,331 pieces .

 

(Image source: https://trends.builtwith.com/analytics/Google-Analytics )

According to Built With ( https://builtwith.com ) , which provides a Web technology information profiler tool, if you look at the websites around the world that use Google Analytics (GA), the higher the website, the more Google Analytics (GA) is used. I am using it.

– GA usage rate of top 1 million websites: 70.16%

– GA usage rate of top 100,000 websites: 85.57%

– GA usage rate of top 10,000 websites: 89.1%

69% of Fortune 500 companies in 2015 use GA. It’s 2018, and more businesses will likely be using GA.

 

(Image source: Google Analytics and Google Tag Manager Dominate Fortune 500 in 2015 )

 

What You Can Get From Google Analytics (Why, Why Use Google Analytics?)

 

If you use Google Analytics, which provides an enterprise-grade web analysis service, you can customize the settings and see the search environment of searchers.

You can find out what products and services customers are looking for through search terms on the site, and you can understand and analyze shopping behavior, payment behavior, product sales performance, and sales performance through enhanced e-commerce.

With in-page analytics , you can intuitively know which products your customers are interested in on a page by providing visualization data.

Source/medium and keyword combinations can identify which search engine and which keywords visited your site. You can know which medium (Naver, Google, Daum, etc.) to focus on and which medium is lacking.

In addition, you can track the performance and path of conversions to your set goals with various goal setting features. With Google Analytics, you can see advertising ROI as well as tracking statistics for Flash, video, social networking sites and applications.

 

 

 

Functions such as event setting and segmentation enable in-depth analysis that even domestic paid solutions cannot provide.

In particular, the custom report feature, which allows you to extract the desired data by combining dimensions and metrics, provides a very powerful custom analytics. (Source:[Google Analytics] 1. What is Google Analytics )

 

The video below is an example of how you can use Google Analytics’ on-site search terms. If you use GA, you can get useful data for your business beyond your imagination. For another example, if you set a goal and conduct an experiment, you can find out the number of likely sales when product A sells at 1,000 won and the number of potential sales when it sells 900 or 1,100 won. Or, you can find out the number of likely sales by product color.

 

In this way, Google Analytics can be used for e-commerce (online shopping mall business). If you’re interested in using Google Analytics to improve ecommerce sales, see our article below.

https://www.seenbuy.kr/google-analytics%EB%A5%BC-%EC%82%AC%EC%9A%A9%ED%95%98%EC%97%AC-%EC%A0%84%EC%9E%90-%EC%83%81%EA%B1%B0%EB%9E%98-%ED%8C%90%EB%A7%A4%EB%A5%BC-%ED%96%A5%EC%83%81%EC%8B%9C%ED%82%A4%EB%8A%94-%EB%B0%A9/

 

Disadvantages of Google Analytics

 

1. It takes effort to learn unfamiliar UI and usage.

2. As it is a free offer, it is a reality that you should seek professional help for any questions you may have.

3. Above all else, web analysis itself is not easy rather than difficult with Google Analytics. You’re looking at the data, but it’s hard to figure out what the data means. ( Look at the pros and cons of Google Analytics, GA )

 

Why You Need a Google Analytics Analyst

For web analysis to work properly, ‘proper analysis’ must be done on the premise of ‘correct data collection’. Web developer-level knowledge is required for accurate data collection, and marketer insight is required for meaningful analysis. It is not easy to have both of these at the same time. ( Exploring the pros and cons of Google Analytics (GA) ).

That’s why you need a Google Analytics analyst.

 

We are still lacking. The knowledge of web developers and the insight of marketers are lacking.

However, we aim to ultimately improve sales (conversions) by finding search engine optimization methods (increasing visitors) and thereby realizing inbound marketing (acquiring potential customers).

For us, Google Analytics Analytics is meaningful when it is an analytics tool to achieve this goal.

 

price

• Interlocking (tracking code setting): 100,000 won/per website (VAT excluded, limited to one time)
• Goal setting, customized report, customized setting, improved e-commerce setting, etc. and the analysis result report: to be decided after consultation