Search Engine Optimization(SEO)

Search engine optimization (SEO): It is a set of technical tasks that make web pages appear at the top of search results by composing web pages according to the way search engines collect and rank data (web standards).

There are about 200 factors that determine top exposure in search engines (ex: Google).

We manage over 200 elements to ensure that your site is optimized.

The Need for Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a method of optimizing an operating website or web page so that it is well collected by a search engine robot, and the ultimate goal is to provide a better search experience to users. Site administrators can get the most effective free marketing (advertising) means through SEO, since they can advertise their website (in the case of shopping malls, products) without incurring any costs.

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If you make it appear in the top 5 on the first page of search results, you can maximize the inflow rate from search engines, and this is the first reason why SEO (Search Engine Optimization) is necessary.
– According to statistics, most search engine users only refer to data within 1 to 3 pages, more than 60% of users refer only to the first page of the search results, and more than 90% of users click on the first page of the search results in the 3rd place. do.
– According to the latest statistics in 2011, it was counted that about 72% of clicks were concentrated in the top 5 search results.

The data on the right shows the search results in % when searching for more than one information on the search result page. Social Network Service Utilization Search Engine Optimization ; Social Network Service]. The click-through rate (CPC) of the general search (organic search) web search was more than three times higher than the click-through rate (CPC) of the paid search, which means that the search engine (optimization) marketing is more than three times more effective than the paid search advertisement. It's to show that it's good.

When your website information starts to be exposed at the top of search results through SEO (Search Engine Optimization), the influx of users increases and the search engine recognizes this web page as a more important result page. The continuous increase in clicks can result inthe same effect as advertising through a search engine.
– Since the search engine recognizes that the content of the site to be optimized is better information as users click more, the site operator must ensure that the site can produce and maintain high-quality content (information).
– The search engine recognizes that if a search user does not visit another page on the search results screen after clicking on one of the result pages after performing a search with a specific keyword, it means that the result of the first visited page was useful, and Rank your page.

According to recent statistics, Google occupies more than 90% of the global search market share. In particular, Google's share in mobile search is 98.3%, almost monopolizing the global mobile search market.

As Google search is expanding its scope in the mobile environment in Korea, awareness of search engine optimization (SEO) is expanding, and search engine optimization (SEO) is becoming more necessary.

Corporate Necessity of Search Engine Optimization

There are at least four reasons why companies are interested in search engine optimization (SEO). ( 출처 : SEO Tools and Case Study for Self-SEO (Part 5) copyright holder: Ditoday )

First

It is the urgency to find a new alternative in the perception that the effectiveness of search advertisements has disappeared or that the effectiveness is not as effective as it used to be. As the competition for search advertisement bidding intensifies, the unit price has risen a lot, and the effect is not the same as before, so they are showing interest in search engine optimization (SEO) that is cost-effective and can induce long-term customers.

Second

As the number of mobile devices increases, customers can search 24 hours a day, and unlike PC searches, it is analyzed that they are less likely to click on advertisements shown in search results. As user contexts for searches on mobile have become very diverse and demand immediate, more clicks on organic, non-advertising results have occurred. Among these, attention is focused on search engine optimization (SEO) to create and operate content tailored to keywords on search results pages.

Third

The fact that the performance of SEO was able to be converted into objective key performance indicators (KPI) unlike before, and that performance could be easily recognized in-house by measuring it in real time, raised interest in internal search engine optimization (SEO). In particular, it is important to note that the burden of adoption has been greatly reduced with free performance measurement tools such as Google Analyzer.

Fourth

There was anxiety that one day, the website could be in danger of being excluded from the index due to external SEO measures, etc. that can be clearly seen. The disappearance of vague anxiety is also the background that companies started to invest in search engine optimization (SEO) in earnest with interest in search engine optimization (SEO).

Examples of foreign companies that build SEO

Examples of the United States are Sears, Calogate, Coke, Procter&Gamble, Kraft, and General Electric, which are famous for their successful content marketing. We are recruiting experts in engine optimization (SEO) as a position in the marketing department. ( 출처 : SEO Tools and Case Study for Self-SEO (Part 5)copyright holder: Ditoday )

Individuals or businesses in need of SEO services

1. Individuals or businesses that are not effective against marketing costs

2. Individuals or businesses who want to expand their business online after only operating offline

3. Content marketers who want to naturally expose our site and its content

4. Individuals or businesses that feel limited only by executing keyword advertisements

5. Individuals or businesses that think they need traffic inflows from the Google search engine

6. Individuals or businesses who want to make full use of SEO

price

Intermediate and Advanced are less than 50 pages because the more pages the site has, the more the workload increases. If it exceeds 50 pages, it will be decided after consultation.

Beginner

^USD1,350

Competitive Analysis / Analyze the site to work on
Search engine optimization plugin (yoast) settings
Internal links and on-page optimization
Automating social marketing: Making posts and pages automatically posted by linking with SNS
Search engine optimization (Google/Naver/Daum/Yandex Webmaster Tools signup, site registration, sitemap submission), install Google XML Sitemaps to automatically generate sitemaps, including manual index requests
Analyze website visitor data (Google, Naver, Yandex Metrica Analytics signup, insert tracking code, check inflow, etc.), etc.

Intermediate

^USD1,350

Image optimization (alt tag, file name, etc.)
Video Optimization
Map (Google My Business, GMB) optimization
Link Building
Building a social comment system (work to increase the activity of the site)
Linked with Naver knowledge shopping
Link to Google Shopping (It can be done separately from the package, and 500,000 won (VAT not included), etc.

Advanced

^USD900

Install RSS auto generator to make search crawling work well
Search engine optimization advanced service schema (Rich snippet) application work (product, FAQ, video, LocalBusiness schema, etc.)
Conversion Optimization
– Enhanced ecommerce setup and revenue-enhancing operations
– AB test (split test) and sales improvement work
Performance Reporting, etc.