Google Ads(formerly, Google AdWords)
On July 24, 2018, it was changed from Google AdWords to Google Ads.
While the existing Google AdWords had a strong banner advertisement image, the recent Google Ads are being used in various ways, such as YouTube advertisements, search (keyword) advertisements, display advertisements, and UAC (app advertisements). In the case of Google advertisements, inquiries from companies that are more interested in marketing using overseas targets than in Korea were mainly received, but now, a discount based on the advertisement quality index is applied, and the advertisement amount is sent to domestic portals (Naver, Daum, etc.) Since it is 60 to 90% cheaper than that, it is actively used as a domestic advertising medium. It has established itself as a great advertising channel that can increase purchases (conversions) by increasing the cost-effectiveness.
Are Google Ads Effective?
“A lot of advertising costs are coming out, but the product doesn’t sell well”
Today, with the majority of people accessing the Internet, online advertising is an effective way for businesses and companies to find new (potential) customers, expand their reach, showcase their products and make money.
However, a common complaint among first-time advertisers, including Google Ads (formerly Google AdWords), is that they are not cost effective. If you invest 1 million won, you expect to make at least 1 million won or more, but there are many cases where it doesn't.
There are many ways to increase your online sales, including increasing your purchase rate (conversion), increasing your per-person price, and increasing the number of visits.
Online advertising is an effective way to increase visits. Also, if you optimize your online advertising, you can increase the number of visits on the same budget, as well as improve both the purchase rate and the per-unit price.
The problem is not in the online advertisement itself, but in the lack of ‘advertising optimization’ to effectively spend advertising costs.
What is Google Ads (formerly Google Adwords) optimization?
The purpose of the optimization task is clear. Increase the cost-effectiveness to increase purchases (conversions).
The purchase process through advertisement exposure in the shopping mall consists of making the customer 'aware' of the shopping mall by “exposing” the advertisement, and the interested customer 'clicks' to 'visit' the shopping mall and make a 'conversion' of 'payment' It's possible. Advertisement reports measure how efficiently this process is running. Advertisement optimization requires the ability to interpret ad reports.
Reasons for the drop in click-through rate using advertising reports (inappropriate creatives, increase in advertising costs, increase in advertising load, etc.) Search for confirmation, conversion error check, conversion script check when conversion is not understood, change of ad exposure environment, etc.) Differentiating click cost by area, setting according to exposure area, setting according to exposure time, specific ranking bidding strategy, etc.)
We are Google Ads Partners.
Google works with other businesses and organizations in a variety of ways, and we refer to these businesses and organizations as “Partners.”
A Google Ads Partneris either an advertising agency or Google Partner for a third party that manages Google Ads accounts on behalf of other brands or businesses, providing the tools, resources and support to enable advertisers to succeed.
Google Ads Partneris the official qualification that Google grants to agencies that have demonstrated their skills and expertise, increase revenue for their customers, and retain and expand their customer base.
Agency Fee
Minimum Agency Fee
- If the amount equivalent to 10% of the monthly advertising budget is less than the minimum agency fee, the minimum agency fee will be charged.
- Search ads, display ads, video (YouTube) ads, app ads: USD 182 per month
- Shopping advertisement: USD 454 (including merchant center setting and product DB creation)
** The above fee is an advertising agency fee, and the advertising budget paid to Google for advertising exposure is separate.
** VAT is exclusive.
Less than $9,100 per month advertising budget
- 10% of your monthly advertising budget
Monthly advertising budget of $9,100 or more
- 8% of your monthly advertising budget
Monthly advertising budget of $27,300 or more
- 6% of your monthly advertising budget
Contents of Google ads agency work
Google Ads (Google Ads, formerly Google AdWords), on behalf of advertisers who are starting or in progress but having difficulty in optimizing, improve their advertising performance, such as targeting, automatic bidding strategy, Google Analytics (weblog analysis) integration, and My Business connection. We perform tasks that are essential for our business, but that are difficult to handle directly.
Why Google Ad Agencies Are Few
The amount of Google advertisement execution is 60 to 90% cheaper than Naver because a discount amount based on the advertisement quality index is applied, and about 10% of the advertisement execution amount of the actual Google advertisement execution amount (agent fee) is applied. ), the agency fee of Naver, Daum, etc. is 15%, but the Google advertisement agency fee is 4% ~ 1% of the advertising execution cost of Naver, Daum, etc.
For this reason, most of the agencies that act as an advertising agency for Google are mainly advertising agencies in domestic portals such as Naver, and they are acting as an advertising agent for Google to show off their professional services to large advertisers.
On the other hand, 15% of the agency fee of Naver, Daum, etc. is not charged from the advertiser as it is received from Naver and Daum. It is also the reason why there are so few Google advertising agencies that it is difficult to receive payment from advertisers.
Business goals you can achieve with Google Ads
Sales promotion
Increase sales online, in-app, in person, and over the phone.
Lead generation
Drive user action to increase conversions.
Increased website visits
Encourage relevant users to visit your website.
Impact on purchase considerations
Encourage users to explore your products and services.
Build awareness
Reach a broad audience to maximize exposure.
App Promotion
Increase app installs and usage.
Google Ads campaign (ads) types
To start using Google Ads advertising, you must first create a campaign that aligns with your business goals. The type of campaign determines where your ad is placed and the format of your ad. Learn how you can achieve your business goals with different campaign types, including Google Search, Display, Video, Shopping, Apps and Smart Campaigns.
Search (keywords) campaigns (Ads)
Search ads appear next to Google search results or on Google partner sites, including YouTube, when users search for businesses similar to advertisers.
Search campaigns can help get potential customers to recognize your brand, consider buying your product, and take action.
Search campaigns, display campaigns, video campaigns, shopping campaigns, and app campaigns arecampaigns that are very aggressively targeting customers with products or services.
Display campaigns (Ads)
Google Display Ads appear on a network of over 2 million sites and apps, reaching 90% of Internet users. Based on content relevant to the advertiser’s business or customer interests, relevant advertisements appear on more than 2 million sites and apps related to that content.
Use Display campaigns to increase exposure across the web and reach audiences based on specific interests.
YouTube (Video) Campaign (Ads)
Video ads can help you reach and engage a large number of suitable audiences. Ads can appear alone or in conjunction with other streaming video content, not just on YouTube, but across Google’s network of numerous websites and apps. You only pay when a user actually sees your ad.
Video campaigns help you tell the story of your business to life. You can engage your customers in a number of ways by showing your ads at the right time, such as before they watch a music video they love or when they’re searching for a product to buy.
Shopping campaign (Ads)
Shopping ads appear next to Google Shopping or search results, or alongside text and responsive ads. Shopping ads promote products by displaying detailed information even before consumers choose to advertise.
Shopping campaigns allow you to display product images, advertise inventory in your online and offline stores, increase visitors to your website and local stores (offline stores), and win more valuable leads.
App campaigns (Ads)
App campaigns are easy to set up and show ads on leading Google websites such as Google Search, Google Play and YouTube, as well as numerous mobile sites and apps. Ads and bids are automatically adjusted to maximize downloads. Just add a little text, a bid, and a few assets, and the rest will be automatically optimized to make it easy for you to reach your customers.
With app campaigns, you can increase engagement, app installs, and even in-app actions like newsletter signup and product orders.
Smart Campaign (Ads)
Are you looking for an automation solution for your small business? Smart campaigns can help. Just select your business objective and machine learning will deliver results via Google Search, Display and Maps networks.
If you’re new to Google Ads, we recommend Smart Campaigns by default. Useful if you want to reach relevant customers and improve performance, but don’t have the time and experience to manage your Google Ads campaigns.
Smart technology improves advertising so you can focus on what matters most: running your business.