YouTube, the world's second largest search engine

YouTube is the world's second largest search engine after parent company Google. Eight out of 10 video search results are YouTube videos, and the platform is constantly growing,with over 500 hours of videos uploaded to YouTube every minute.

 

Youtube Search Engine Optimization

There is a slight difference between the search result ranking on YouTube and the general video search result ranking on Google due to the difference in algorithm logic, but the basic ranking factor is the same.
YouTube SEO adds channel, playlist optimization in addition to video optimization.


The key components of a YouTube SEO strategy are watch time, viewership, engagement, and user experience. The inclusion of keywords in titles, meta descriptions and tags is fundamental to YouTube video optimization. In addition, improving video accessibility can help you achieve YouTube Search Engine Optimization (SEO).
Another is to harness the power of text in the form of titles, descriptions, and subtitles that can have a positive impact on SEO. Search engine robots can't watch videos, so it's important to leverage the accompanying text data to ensure good indexing.


Videos are over 50 times more likely to contribute to SEO than regular web pages .


YouTube optimization is made up of 40 elements.

We apply and analyze these factors to make them appear at the top of search results pages on YouTube and Google, which is called YouTube Search Engine Optimization.


 

The importance of video

If a picture can convey a thousand words at once, a minute of video can convey 1.8 million words.



Using video for marketing is a smart approach that has a very positive impact on CPL (Cost per Lead) as well as demand and conversion rates.

Websites without video have an average conversion rate of 2.9%, while websites with video have a conversion rate of 4.8%.

Infographic: Video Moves Business

(Source: E-commerce series 1: ‘Video’ that gives wings to shopping)

 

FAQ (Frequently Asked Questions)

1What is YouTube Search Engine Optimization (SEO)?
There is a slight difference between the search result ranking on YouTube and the general video search result ranking on Google due to the difference in algorithm logic, but the basic ranking factor is the same. YouTube SEO adds channel, playlist optimization in addition to video optimization. The key components of a YouTube SEO strategy are watch time, viewership, engagement, and user experience. The inclusion of keywords in titles, meta descriptions and tags is fundamental to YouTube video optimization. In addition, improving video accessibility can help you achieve YouTube Search Engine Optimization (SEO). Another is to harness the power of text in the form of titles, descriptions, and subtitles that can have a positive impact on SEO. Search engine robots can't watch videos, so it's important to leverage the accompanying text data to ensure good indexing. YouTube optimization is made up of 40 elements. We apply and analyze these factors to make them appear at the top of search results pages on YouTube and Google, which is called YouTube Search Engine Optimization.
2Why is YouTube SEO (Search Engine Optimization) important?
1. Captivate the attention of consumers. 2. It can lead to product purchase. 3. It can improve SEO. (Videos are more than 50 times more likely to contribute to SEO than regular web pages.) Just as increased visibility on Google increases website traffic, conversion rates and revenue, YouTube SEO can help increase important metrics like number of followers, brand awareness, website visits and revenue.
3How to get views in search results on YouTube?
Use descriptive, keyword-rich titles. Please put a quality and keyword rich description. Use tags. Optimize thumbnail images. Create video subtitles. Content that is educational, entertaining, or both Jump on the viral trend. Use Guest YouTubers. ( 21 Tips on How To Get More Views on YouTube for Free https://unamo.com/blog/social/21-tips-on-how-to-get-more-views-on-youtube-for-free )
4Can YouTube help with search engine optimization (SEO)?
Google owns YouTube and often shows YouTube videos in relevant search results. A well-ranked video and well-crafted YouTube SEO can help increase your exposure even on standard search results pages (SERPs). Videos are 50 times more likely to contribute to SEO than regular web pages. If you can apply a video schema to your website, it is the most powerful SEO tool and can dramatically help with search engine optimization (SEO).
5Can you do search engine optimization (SEO) yourself?
Basically, you can do your own search engine optimization (SEO). With a little research and lots of practice, anyone can learn how to do SEO for their own business. In order to do this, it is necessary to understand the search result page, understand the algorithm, and understand the search engine optimization (SEO) ranking factors, etc. in advance.
6What is Search Engine Optimization (SEO) for Your YouTube Channel?
Search Engine Optimization (SEO) is an ever-changing practice of designing web content to increase its ranking factor so that it ranks high on Search Engine Results Pages (SERP). YouTube SEO broadly categorizes channels, playlists, and video optimizations. YouTube channel optimization can be set by default by applying YouTube brand guidelines (channel name, channel icon, channel art, channel description, channel trailer, and channel custom URL setting). In addition, you can optimize by setting upload for search engine optimization, recruiting YouTube subscribers, sharing the channel as Twitter Tweets, Facebook Shares, etc., and providing a backlink to the channel url. Optimizing the playlists that make up your channel also helps a lot in optimizing your channel.
7Are descriptions in YouTube videos important?
YouTube uses descriptions along with video titles and tags to understand the content (and context) of video content. In other words, a well-optimized description will increase your video's ranking in YouTube searches (and featured videos).
8How do tags work on YouTube?
There are two types of tags on YouTube: description tags and hash tags. 1. Description Tags: Tags are a very important factor in determining whether YouTube will rank your videos. Tags are signals that tell you what your video is about. If you use them correctly, they will help you climb higher. The descriptive tag is where the 'YouTube tag' is knocking on the door. Determines the number of organic views for a video. YouTube's algorithm gives more weight to video tags and ranks videos for views. 2. Hashtags: Hashtags are an easy way to find videos on popular topics. There are two ways to find videos using hashtags. – How to search for hashtags on YouTube and – You can click the hashtag in the video title, above the video title, or in the video description.
9How can I get subscribers quickly?
Use “Power Playlists”, post long videos (more than 10 minutes), promote videos on end screen, utilize branding watermark = subscribe button. With a focus on quality rather than quantity, you can create videos, reply to all comments, write compelling channel descriptions, and more. ( 17 Ways to Get More YouTube Subscribers (2022) https://backlinko.com/how-to-get-youtube-subscribers )
10Do I need 1,000 YouTube subscribers to get paid from YouTube?
As per YouTube Partner Program requirements, you must have at least 1,000 subscribers to monetize your account through the program. As you already know, the amount of revenue you can earn on YouTube depends on the nature of your ads and their ratings. ( How many subscribers do you need to make money on YouTube in 2022? https://blog.sellfy.com/how-many-subscribers-to-make-money-on-youtube/)
11How do I promote my YouTube channel?
Aside from building your channel organically, another way to reach and engage more viewers is by investing in YouTube ads. Promote your channel with Google Ads. YouTube ads are the most cost-effective advertising method compared to other advertising campaigns (Search Ads, Display Ads, Google Shopping Ads, App Ads). Personally, I highly recommend it.
 

Price

VAT is separate.

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Video Optimization

USD275

Optimization cost per video.
  • Stats backup when optimizing existing videos
  • Competitive Analysis and Benchmarking
  • Set title, description, tag, category, thumbnail, subtitle and caption, card and end screen, playlist, etc.
  • Video to Twitter Tweets, Facebook Shares (additional share to reddit, Quora, etc. if targeting overseas)
  • Create video backlinks (WordPress Posts, Blogger Posts, etc.)
  • (Option) Create a backlink through a post on Google Maps
  • Video performance analysis (using YouTube Analytics)
  • Video Schema: This is possible if the website has access to the backend. It is an advanced option, offered at a higher quote.
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Channel optimization

USD455

  • Stats backup when optimizing existing channels
  • Customize your YouTube brand account / set permissions (title and description translated into multiple languages if needed)
  • Apply YouTube Brand Guidelines: Channel Name, Channel Icon, Channel Art, Channel Description, Channel Trailer, Channel Custom URL Settings
  • Upload settings for search engine optimization (description, description tag & hash action, hyperlink)
  • YouTube subscriber recruitment, channel Twitter Tweets, Facebook Shares (additional share to reddit, Quora, etc. if overseas is targeted)
  • Create channel backlinks (WordPress Posts, Blogger Posts, etc.): Add Google Maps backlinks to the description
  • Playlist Optimization