Why do you need website analytics?
If you can’t measure it you can’t manage it
Some say Load Kelvin, some say Peter F. Drucker, but in any case, this best describes the ultimate purpose of web analytics .
Website analytics helps you drive the online part of your business. You can better understand your website visitors and gain insights on how you can improve their experience. Website traffic such as the number of users on your site, demographics, and behavior can also be tracked.
Website traffic analysis also includes content, SEO, and search engine marketing (SEM) strategies to provide you with the most viewed topics and searched keywords. This means you can give your users exactly the content they’re looking for, right there. (Source: What is microsoft’s website analytics? )
Advantages of Google Analytics
The two most commonly used methods for web log analysis are: 1. How to use page tags and 2. There is a way to use the server log file. Google Analytics uses the page tag technique, and the biggest advantage is that it is free while providing an expert-level analysis tool.
website visitor tracking software application
A powerful B2B marketing (sales) tool, a website visitor tracking software application can help you track and discover target customers.
Visitor tracking software applications include standalone and dependent programs, and standalone software applications include solutions such as Lead Forensics, CANDDi, Communigator, and Who is Visiting. Dependent applications that leverage Google Analytics data include Leadfeeder and Snitcher in addition to Fastbase.
You can sell to potential target customers discovered by visitor tracking software application by using the following methods.
- Use of LinkedIn: If you use the premium service of linkedin, a representative B2B network, your sales performance will be doubled.
- tawk.to : If you apply the trigger function to the real-time free chat (chat, messenger) solution, you can make customized online sales.
- Email Marketing: With attach.io solution, you can attach a company profile and know if you’ve read it, how long you’ve been reading it, and if you’re a prospect trying to sell.
For more details, see the post below.