1It is not effective in executing various advertisements such as keyword advertisements and banner advertisements (GDN). Any solution?
Return on Advertisement Spending (ROAS = Return On Advertisement Spending), an index that determines the cost-effectiveness of advertising, is measured as “revenue generated by advertising / advertising cost * 100 (%)” It is judged that profits are generated from the basic, 400%. In order to increase online advertising performance, it is necessary to continuously measure and improve performance (split test (A/B test)). In the case of Naver Shopping and Google Shopping, although they use the expression “store entry”, it is one of the online advertising techniques and is the most effective advertising technique among the current online advertising techniques, so if you are running an online shopping mall, please use this first. We recommend entering a store (advertising).) Next, consider YouTube ads. Google advertising performance measurement (analysis) methods include 1. Performance measurement (analysis) using Google ads report, 2. Performance measurement (analysis) using Google Analytics. I think it would be good.) You can get intuitive insights by using the advanced e-commerce analytics of Google Analytics, In-Page Analytics, and Session Replay of Yandex Metrica. Push alarm (banner advertisement effect can be obtained) and free messenger (you can get effects such as remarketing if you use the trigger well), which are unlimited free advertisements, are not paid advertisements, but are recommended because they can obtain effects equivalent to paid advertisements. I would like to.
2Is it possible to optimize for search engine since it is a franchise headquarters? Also, is it possible to get into the top 3 in the industry?
Yes, it is possible. Search engine optimization is broadly classified into web, video, image and map optimization. In the case of the franchise headquarters, if the franchised franchisees are exposed in the top 3 on the map and the website of the franchisee is registered as the headquarters shopping mall (or homepage), the headquarters shopping mall (or homepage) is exposed in the top 3 of the search results, resulting in numerous clicks. will be able to get Outstanding performance is achieved especially in the packaging and delivery industries. In Korea, bbq is using this strategy. We have a fairly large number of success stories in the US and Canada. Please contact us. You can experience the Corona crisis as an opportunity. We hope that your site will share the joy of being listed as number one in the industry.
3Are there any marketing strategies that are suitable for local small businesses?
The best online marketing method for local small business owners is to optimize Maps (Google, Daum, Naver) and YouTube. For advertisements, it is easy to recommend smart campaigns (formerly Google AdWords Express) among YouTube advertisements and Google advertisements.
4I run a restaurant. Fees for Baedal Minjok and Yogiyo are too high, is there any way to do business without relying on these apps?
Yes, it is possible. Make your company top notch on Google Maps. You can promote your business for free if it is displayed on Google Maps for free. (As of 21.12.24, phone orders and messenger orders are still available.) As of 21.12.24 in English-speaking countries, Takeout (packaging) ) and Delivery (delivery) orders and payments are possible. The difference between Baedal Minjok and Yogiyo is that there is no fee other than the card fee. In Korea, 'How about Here', a lodging platform company, is testing this service together with Google to expand its market share. In the near future, many domestic developers or non-food service platform businesses will provide this service free of charge for business expansion. Next, create a shopping mall that matches based on GPS. The core of the business of Baedal Minjok and Yogiyo is that it matches customers and catering companies based on GPS. Each shopping mall incurs production and maintenance costs, but if more than 100 companies make it together, only 1/100 of the cost is incurred.
5What is Inbound Marketing?
Outbound Marketing is a term that describes traditional marketing methods such as TV advertising, telemarketing, trade shows, and mass emailing. In contrast, inbound marketing refers to a marketing technique that allows prospects, customers, and the public to find you online. It is the use of search engines, blogs and social media sites such as Google to attract website visitors. For more information, see the meaning, importance and strategies of inbound marketing ( / %EC% 9D %B8% EB %B0% 94 %EC% 9A %B4% EB %93% 9C- %EB% A7%88 %EC% BC Look at %80 %ED% 8C%85inbound-marketing %EC% 9D%98- %EC% A4%91 %EC% 9A%94 %EC% 84%B1/ ).
6I don't know what the shopping mall/website is made of, is it possible to optimize it?
We analyze your site using competitor analysis tools like Wappalyzer, BuiltWith, WooRank, and SEMrush to quickly (usually within 30 minutes) whether and to what extent it can be search engine optimized.
7What is Search Engine Optimization?
Search Engine Optimization (SEO) is a method of optimizing your website or webpage so that it is well collected, indexed and exposed by search engine robots. Ultimately, the ultimate goal is to provide a better search experience for users. Site operators can advertise their website and drive traffic and sales at no cost through Search Engine Optimization (SEO). From a marketing perspective, this is called search engine marketing (SEM), and it is a free and most effective marketing tool.